It’s All About the Bike is Robert’s journey to design and build his dream bike. En route, he explores the culture, science and history of the bicycle. From Stoke-on-Trent, where an artisan hand-builds his frame, to California, home of the mountain bike where Robert tracks down the perfect wheels, via Portland, Milan and Coventry, birthplace of the modern bicycle, it’s the narrative of our love affair with cycling. It’s a tale of perfect components – parts that set the standard in reliability, craftsmanship and beauty. It tells how the bicycle has changed the course of human history, from the invention of the ‘people’s nag’ to it’s role in the emancipation of women, and from the engineering marvel of the tangent-spoked wheel to the enduring allure of the Tour de France. It’s the story of why we ride, and why this simple machine remains central to humanity today.